PGTI Digital Programs
Options to meet all your digital marketing needs
PGT Innovations has partnered with Mediagistic, a premier marketing and advertising agency, to assist our dealers in the planning and execution of their digital marketing campaigns. Mediagistic offers pre-packaged and customized digital marketing programs that would be matched to our dealer’s needs while maximizing their internet exposure.
Mediagistic’s line-up of programs can be used to fill-in gaps in your marketing plan or complement your existing efforts.
Digital Programs
Maximize Your Internet Exposure!
Digital Marketing Programs from Mediagistic are a comprehensive campaign for businesses who are looking for a tailored offering designed around their business objectives. Included is research and analysis of your local market area by an experienced marketing professional. A well-balanced campaign recommendation will be provided based on your market/location and business goals. As a full-service agency, Mediagistic will take an unbiased approach and evaluate all marketing options before presenting an effective and customized advertising campaign that will deliver!
Plans Starting At
$3,500
Per Month
Lead Generation Program
Lead Generation programs are focused entirely around maximizing the generation of quality leads occurring in the form of customer calls and emails inquiring on products, quotes, or installation.
Program Inclusions:
Lead Generation & Brand Awareness Program
Lead generation and brand awareness programs are a balanced campaign that provides localized brand/product awareness to homeowners and also focuses on generating quality leads occurring in the form of customer calls and emails inquiring on products, quotes, or installation.
Program Inclusions:
- Google PPC (Pay-per-click) Ads
- Facebook/Instagram Ads
- YouTube Ads
- 24/7 Business Center Reporting
- Call-Tracking
- MDF Management
Monthly Investment Range:
$3,500 – $10,000
Campaign Duration Options:
6 – 12 Months
Seasonal Campaign Recommendations:
- Spring, Summer | 6 Months
- Summer, Fall | 6 Months
- Spring, Fall | 6 Months
- Spring, Summer, Fall | 9 Months
- Annual | 12 Months
*Program recommendations will be based on market right-sizing.
Monthly Digital Program Recommended Ranges
Small Market
Lead Generation:
$3,500 – $5,000 / Month
Lead Generation + Brand Awareness:
$4,500 – $7,500 / Month
Medium Market
Lead Generation:
$3,500 – $7,5000 / Month
Lead Generation + Brand Awareness:
$5,500 – $8,500 / Month
Large Market
Lead Generation:
$5,000 – $10,000 / Month
Lead Generation + Brand Awareness:
$7,500 – $10,000 / Month
Facebook & Instagram
Want to sell higher end products? Sure, everyone does, well Facebook reaches more “high-earners” than any other platform, including LinkedIn. Collectively Facebooks, Instagram & FAN (Facebook Audience Network) are a great way to reach your audience. Adding that each offer the ability to only market in the zip codes you service is an extremely cost-effective way to brand and grow your business. On top of that, Mediagistic can target homeowners explicitly making your ad-dollar work even harder. As a Facebook Marketing Partner, we can help build a strategy that works for your business and complements your existing marketing efforts!
Employee recruitment campaigns also available!
A whopping 73% of adults in the U.S use the YouTube platform on their mobile device. That’s #1! Ahead of Facebook, Instagram, Pinterest, Twitter & LikedIn. According to YouTube statistics for 2019, only 9% of US small businesses are active on YouTube. With the ability to target by demographics, hone-in on specific zip codes and the lack of competition, YouTube can be a great way to gain market share and brand awareness in the areas you service.
A whopping 73% of adults in the U.S use the YouTube platform on their mobile device. That’s #1! Ahead of Facebook, Instagram, Pinterest, Twitter & LikedIn. According to YouTube statistics for 2019, only 9% of US small businesses are active on YouTube. With the ability to target by demographics, hone-in on specific zip codes and the lack of competition, YouTube can be a great way to gain market share and brand awareness in the areas you service.
Google Ads (PPC)
Google Search Ads, sometimes called pay per click (PPC) are a great way for companies to promote their services to people actively looking on Google. Pay per click ads are a great way to get more leads and grow your business. As a Google Premier Partner, Mediagistic will set up a campaign that is cost-effective and delivers results!
Google Ads (PPC)
Google Search Ads, sometimes called pay per click (PPC) are a great way for companies to promote their services to people actively looking on Google. Pay per click ads are a great way to get more leads and grow your business. As a Google Premier Partner, Mediagistic will set up a campaign that is cost-effective and delivers results!
Custom Programs
Featured Plan
Google Local Services Ads
Google Local Services Ads (GLSA) shows qualified professionals at the top of Google’s search results when a customer is looking for relevant home services. GLSA allows customers to quickly see reviews, company profile, services offered, and hours of operation. The main ad unit will show a carousel of three businesses that rotate based on proximity, job type, reviews, and provider responsiveness.
PRIMARY BENEFITS
- Direct lead generation; pay per lead
- Google’s “Guarantee” designation instills extra trust with consumers
- Extra visibility in voice searches
- Supplements and amplifies conventional paid search campaigns
- Leads average $30 per lead for home services businesses in markets where GLSA is available
Suggested Monthly Budget*
Lead prices vary by market, please contact Mediagistic for specific suggestions.
*Suggested monthly pricing is an estimate and can vary based on market size, target area and desired exposure.
Featured Plan
Google Local Services Ads
Google Local Services Ads (GLSA) shows qualified professionals at the top of Google’s search results when a customer is looking for relevant home services. GLSA allows customers to quickly see reviews, company profile, services offered, and hours of operation. The main ad unit will show a carousel of three businesses that rotate based on proximity, job type, reviews, and provider responsiveness.
PRIMARY BENEFITS
- Direct lead generation; pay per lead
- Google’s “Guarantee” designation instills extra trust with consumers
- Extra visibility in voice searches
- Supplements and amplifies conventional paid search campaigns
- Leads average $30 per lead for home services businesses in markets where GLSA is available
Suggested Monthly Budget*
Lead prices vary by market, please contact Mediagistic for specific suggestions.
*Suggested monthly pricing is an estimate and can vary based on market size, target area and desired exposure.
Connected TV (OTT)
Connected TV (OTT)
Dominate your service area with ConnectLocal® turn-key digital marketing.
To generate maximum leads, it’s necessary that your marketing mix covers all the major online marketing disciplines. For that very reason, ConnectLocal® is a comprehensive digital marketing solution designed to generate sustainable results to drive and boost your services..
ConnectLocal® leverages a mobile responsive website, paid search, paid social advertising, social marketing, local marketing, search engine optimization, reputation management, reviews and more to ensure your business is getting the leads, brand exposure and year-over-year revenue growth it deserves.
Why Choose Mediagistic?
- Google Premier Partner
- Preferred Facebook AdTech Partner since 2019
- Drove over 800,000 leads in 2020
- Delivered more than 5 million leads over the past 5 years
- 5-star rated in customer service on Google
- Premium level of service
- 20 years’ experience in home service marketing
- MDF Management
How Do I Join?
You will have the option to customize your campaign by choosing the components that work best for your local marketing needs.